
Expert opinion Casino X Games
Philip Vlaminck, partner of Pharumlegal, a company engaged in Casino X Games legislative support of other legal entities, expressed his opinion on this matter. Belgian gaming expert points out that the ban did not affect only Belgium. All of Europe has a negative attitude to advertising of gambling products.
Why Europe doesn’t like gambling adsPhilip adds that a Royal Decree was issued, which was sent from the Department of Justice. This idea was prompted by the thundering FIFA World Cup. All operators, including online games, received fabulous profits, which increased their activity. Sports betting along with advertising has literally taken over the world. Politicians were worried about this phenomenon, and it was decided to take control of the situation.
Belgium, like Italy, imposes a complete ban on advertising products based on passion. The operators are shocked, they are forced to fire people who were engaged in marketing development. Now this niche is completely unsuitable for this direction and people were out of work. After all, operators are even prohibited from distributing and printing business cards indicating the type of activity of the organization.

Along with these countries, Bulgaria and Latvia thought about the introduction of restrictions. In the future, these countries also plan to stop broadcasting advertisements on TV channels. The UK Gambling Commission has been charged with developing the legal framework. All of Europe opposed the spread of information about gambling.
Following television, the ban applies to Internet networks. Here, strict measures will be taken in this area. One of them is advertising your product exclusively on your website. Vlaminck clarifies that such an action borders on a reasonable decision.
Why advertise a site if the user already sees it in front of him? Nevertheless, there is a ban and it is stricter than sports betting, although it all started with them. Bookmakers defended their business, having managed to defend their right to exist.
The question of self-regulation of this law is not considered. The authorities preferred to take matters into their own hands. They are issuing Registration at PlayAmo Casino measures that affect CSR, adding restrictions regarding the timing of advertising on TV.
The time period when advertising should disappear from TV screens is the eighth month from the release of the new legislation. Starting from the first day of this month, it will not be possible to launch an ad unit outside the normal hours Some legislative aspects have already entered into force on January 1, 2019. And it is quite reasonable to introduce the ban gradually, says expert Vlaminck.
The European Court also insists on this. Pointing out that tightening the screws and twisting the hands of the casino owners will not lead to anything good. However, the authorities believe that indulgences are not permissible and it is necessary to immediately introduce a complete ban, excluding a gradual transition to limiting advertising on TV.
Even an example such as Italy, which suffered a deterioration due to short-term gains, is not a relevant example. The limitations of online casinos continue to raise an eyebrow in surprise for both experts and all other participants in the gaming process.
After all, ground advertising remains. Offline activities of organizations will not be affected. Then why all these bans for online casinos? The only thing that remains untouched is the acceptance of online bets that can somehow brighten up the current situation.
Philip stresses that not only the authorities, but also the game gurus themselves should keep an eye on their advertising campaigns. Their aggression, placing leaflets on the streets of cities has led to the fact that now they are forced to stop advertising their product.